Archive for the Marketing Category

So you Wanna be a Professional Outdoor, Nature, or Travel Photographer

Posted in Articles about Photography, Books about Photography, Marketing, Stock Photography, Techniques with tags , , , , , , on March 5, 2010 by Darwin

Almost everyday I get an email from someone who totally loves to take pictures but who totally hates their current job–sound familiar? They all want to know how they can make the jump from enthusiast to pro. They want to live the dream of being a nature, outdoor, or travel photographer and they email me for advice on how to do it. The problem is there is no easy answer, nor is there a ‘correct’ path. I can’t answer their question in a short email; I would need to write a book about how to become an outdoor, nature or travel photographer. And actually I am probably not very qualified to answer–I kinda just fumble my way along and so far things have worked out. 

Fortunately, I know someone who is a passionate photographer, a great business man, and a wonderful teacher. David Duchemin has written a book which has become the bible for those longing to turn their passion into a profession. If you have ever considered making the leap to full-time pro, or if you’re a pro but your business is suffering you owe it to yourself to read, digest, and put into practice all the great advice, philosophy and tips that David has packed into Visionmongers: Making a Life and Living in Photography. There is no other book like it and of all the “How to Make a Million Dollars in Photography” books out there, this is the one that really gets to the heart of the matter and really forces you to ask yourself, “Is this the path I want to take?”. This industry is tough, and the dream can be fulfilled, but realize what you think its like being a photographer is really different the reality of it. David makes you acutely aware of the differences. Highly recommended.  

Visionmongers by David Duchemin

Another resource that is full of great business ideas is from the No BS Photo Success team. These guys (Rob and James) have amazing ideas on how to make a portrait, wedding, and commercial photo studio succeed. Wait a minute, you think, I am a nature photographer, why the hell listen to these guys??? Not only are these guys fun and engaging, their ideas are applicable to any type of photography, it is all about marketing and marketing is what gets you business and buys you pizza and beer (yum, yum!). Smart photographers get ideas from others outside their speciality to make their businesses unique. So, if you live near Vancouver, Calgary, Edmonton, Saskatoon,  or Toronto go see these guys during their No BS Photo Success Cross-Canada Road Show April 2010. Highly Recommended! 


A brand new resource that is jam-packed with good information is Pro Nature Photographer – check it out, I am sure you’ll get some good tips here on how to run your business. Looking forward to continued informative stuff from this website. 


Here are a few more resources you might want to check out: 

Jim Pickerell’s Photo Licensing Options site

Dan Heller’s Business of Photography Blog

How to Go Pro – Ken Rockwell 

Taking the Plunge: Making the Transition to Pro Photographer – Samantha Chrysanthou 

The Stock Agent: Should You Seek One? – Charlie Borland (Part One, Part Two, Part Three

If anyone has other resources that have been helpful please email me and I will add them to this list. 

Good luck with your dreams! 

©Darwin Wiggett


International Photography Awards

Posted in Good News, Inspirations, Marketing with tags , , , , , , , , on January 9, 2010 by Darwin

Last year I was the busiest ever. I was constantly shooting, doing workshops and tours that I am only now getting around to processing my 2009 work. I hope to catch up over the next month or so. One of the things I just discovered when cleaning out my old emails was the fact that I had one four honourable mentions in the 2009 International Photography Awards. Imagine my surprise that I overlooked these emails.

Check out all the winners in the numerous categories – amazing stuff!

If you want to look at alot of stunning photos in one spot check out the vast catalog of HM images

Here are my winners:

1. Icescapes – Series of Five

2. Trees in Winter – Series of Five

3. Wind Through the Trees – Series of Five

4. Environment -Residue – Series of Five

No BS – crazy and fun!

Posted in Good News, Inspirations, Marketing, Photography Gear, Workshops and Seminars with tags , , , , , , , , , , , on November 14, 2009 by Darwin

At the Windsor International Photo Seminar, I had the pleasure to hang out with James Hodgins and Rob Provencher. These guys are  warped–plain and simple! Not only do they have successful portrait/wedding/commercial studios, they LOVE photography and simply have a blast making pictures. They are anything but SERIOUS and they have an entertaining and effective teaching style with zany videos but incredibly inspiring work.  Check out their recent post from their first day in Windsor! and way they always carry a point-n-shoot (Canon G11).

They also have a website called No BS Photo Success. These guys know marketing! They know how to build a photo business. Even if you don’t shoot weddings, or portraits, or commercial work, they lessons they teach really hit home for any kind of photographer. I am super excited to try out some new things I learned from Rob and James in my own business.

Best of all the boys totally reinforced why we do photography–for fun! Often photographers are way too serious. It is refreshing to see talent, inspiration, education and humour go hand-in-hand. These guys are my kind of people!


Rob's 'Exposed' book

It looks like they also thought I was a decent bloke as well. Thanks guys for the great time!

Snap Photo Seminar – April 2010

Posted in Image Processing and Software, Marketing, Techniques, Workshops and Seminars with tags , , , on November 13, 2009 by Darwin

John Marriott, Samantha Chrysanthou and yours truly announced in late October that we are doing a 2 day seminar in Canmore, Alberta called Mastering Digital Nature Photography from Capture to Commerce. The response to the seminar has been overwhelming.  The first 75 participants who register for the Seminar are automatically entered into a draw to have ten of their images professionally reviewed by  John, Samantha and me. 12 lucky participants will receive constructive feedback on their favourite images before the seminar. Also the first 75 people who register are invited to a private “Meet the Pros” mixer. We are closing in on the 75 registration mark and so if you are interested in this event and the possibility to win a portfolio review, we suggest you sign up soon.


Random Stuff

Posted in Good News, Magazines, Marketing, Sad News with tags , , , on June 4, 2009 by Darwin

There will be lots of new stuff posted here shortly including promised gear and book reviews and some how to stuff and other goodies. For now here is a list of news and links that might be of interest:

Orton Effect

For a podcast interview with Michael Orton and yours truly about the Orton Effect  please visit the Blog. You can also download for free my Orton Photoshop Actions there.

Real World Negotiating Skills for Photographers

This video so much reminds me of how photo buyers constantly try to get photos from us for far less than the images are worth.

New Timecatcher Team Members

If you haven’t visited Timecatchers in awhile you’ll be in for a pleasant surpise that the team has added three outstanding photographers, Micheal Anderson, Kah Kit Yoong, and Adam Gibbs.  All three photographers have amazing portfolios and I have had the honour to photograph with both Kah Kit and Adam. It is one thing to be a great photographer, but another to be a great human. Kah Kit and Adam are two of the nicest and honorable guys I have met! Welcome to the team all three of you. And stay tuned for the next issue of Nature’s Best Magazine, two Timecatcher Members won prizes in the 2009 Ocean’s View Photo contest. 

Photo Life Magazine

I was surprised when I opened the latest issue of Photo Life magazine to see that Anita Dammer is no longer editor. I may be biased here but I think Anita did more than any other previous editor to give Photo Life a distinct voice and flavour. She worked tirelessly on making Photo Life a premiere photo magazine and its influence is now known far beyond the Canadian border. Anita, job well done! Best of luck in your future endevours.


New Website

Posted in Good News, Marketing with tags , on April 7, 2009 by Darwin

I just did a major overhaul on my website. Although the design is similar to the old site with thumbnails on a grey backdrop, the new site is now e-commerce driven and much more consistent from page-to-page. Plus the new site has print sales and a download page where I can give away or sell instructional tutorials, e-books and videos.

I want to thank Jack Brauer for the great work on my site which is now easy to update and change–something absolutely necessary for me because I am a seriously HTML-challenged photographer! Now there is no excuse for me not to do regular updates!

If you need a website or website overhaul give the guys at Widerange Galleries a shout, they design sites specifically for photographers. And you do not need to stick with a safe, simple designs like I did (I like simple things!).Check out what Widerange Galleries  did for Marc Adamus, Kah-Kit Yoong, Michael Anderson, Andy Biggs, and Stephen Weaver.  These guys do great work–highly recommended!

Outdoor Photography Canada

Posted in Magazines, Marketing with tags , , , , , on March 31, 2009 by Darwin

I thought I would put a plug in for Outdoor Photography Magazine (OPC). This young magazine (9 issues old) just keeps getting better with each passing issue! The latest edition is no exception with lots of meaty informational articles and lovely imagery. I am also happy to have a feature called “Expose Right“. This article lets photographers know how to get the best possible exposures with digital cameras in a simple two-step process. I find that the majority of photographers do not understand how to get optimal exposure from their digital cameras. I hear far too many complaints about noisy files from the latest batch of digital cameras. If you have noise in your files, then you have exposure problems and the camera is not to blame! Expose right and you will not need to use noise reduction software and you’ll get the best possible files from your camera.

OPC is also a magazine that showcases the work of photographers across Canada. If you are Canadian and shoot outdoor and nature imagery, then submit to OPC and have your work showcased. The magazine pays the highest rates I have seen for photo rags and really showcases photographer’s work nicely. While you checking things out, enter the Spring 2009 photo contest (April 30th deadline) for prize goodies and maybe even subscribe to the magazine. This is a magazine worth supporting. I do have a slight bias though!

Outdoor Photography Canada - Spring -issue 09